We keep our hands in the machinery of what’s next; looking for innovative, head-turning ways to tell client stories. Ironic though, how old a lot of new media seems. What remains true goes beyond the channel du jour. An idea needs to live beyond the confines of a medium to propagate. Content that once simply lived in collateral or at your website must become portable, pliable, personal, and pertinent, and sow the seeds of brand proliferation.

Online and offline are not sufficient to define where your customer consumes media. All day, every day, she is connected to a constant stream of competing messages. Creatively busting through this chaotic media clutter is not enough anymore. She is purpose-driven and seeks value at every turn: Social value. Entertainment value. Economic value. Your advertising should not offer anything less. Our digital toolkit gives us the capability of creating advertising uniquely personal and meaningful.

The True North genesis was a commitment to accuracy and precision. Data is our lifeblood. We collect it at every touchpoint. We don’t waste those opportunities; every step is an actionable learning. It’s our guide to sharpen our aim and spend our clients' money responsibly. This is nothing new. As a direct marketing company we have been guided by these principles from the beginning. Unlike so many others just waking up to the idea of accountability as if it were a by-product of new media.

Some of the world’s biggest marketers trust True North to help navigate these ever-changing digital waters. They rely on our experience not just with the new, but also with the foundational elements. They depend on us to stay ahead of each wave; not frantically trying to catch up once the opportunity has passed. It’s because we recognize—even as we write this—that your audience has moved again. We know because we don’t watch on the sidelines trying to figure out where it’s all going. We immerse ourselves in our clients' businesses, their customers, in the media that drives action every day, constantly analyzing performance and adjusting with each response.

Strategic Planning, Media, Creative, Production, Data, and Analytics. In 1994 we envisioned a full service agency with boutique agency attentiveness all under one roof. We’ve stayed true to the ideal even as we expanded from New York to San Francisco and Los Angeles. True North is organized into five groups headed by senior directors brought up with the same level of client service. Together, the groups deliver outstanding thinking and creativity and also build, deploy, and maintain the technical and data infrastructure underlying interactive marketing.